What is meant by artistic perfumery?
La artistic perfumery it's serious. No, this is not a new age devilry that involves the display of paintings or sculptures inside a perfumery, but it is something much more classic, exclusive, traditional and fascinating: it is pure and unconditional love for perfumes , understood as real forms and works of art.
La artistic perfumery is a temple of the nice smell, a place that invites you to get lost among incredibly rich and complex fragrances, totally different from those that the media pump to the sound of millionaire sponsors with attractive sportsmen, actors and models. It is a refined, welcoming, clean environment with attention to the smallest details, where it is possible to devote all the time necessary to understand and "seriously" try a perfume, a cream, an ambient fragrance or a face serum, having the certainty of being able to count on an extremely competent and courteous staff. Let's say the artistic perfumery it is what any boutique dedicated to beauty, luxury and personal care should be today, light years away from the sad standard imposed by the frenetic stalls or outlets of shopping centres.
A unique and fulfilling experience
Lots of brands niche perfumes (i.e. luxury fragrances characterized by extremely high quality ingredients and particularly fine packaging) have always kept away from large-scale distribution, choosing the circuit of artistic perfumeries as the only promotional channel. The reasons? Prestige, extreme enhancement of the products, specific staff training, high customer target. Think about it for a moment: how mentally and physically prepared would you be to explore the merits of a 50 ml/350 euro perfume extract in the aisles of a supermarket or in a store that also deals in imitations, commercial brands and "take 3 , pay 2" or "all out for 30 euros"? It is the same logic that lies behind the choice of an important wine, a cut of fine meat, a tailor-made suit: apart from a few sporadic exceptions, if you want "the best" you go respectively to the wine shop, the butcher's and in tailoring. You talk to a sommelier, ask precise questions to a butcher, listen to the advice and directions of a tailor. You interact with extremely competent professionals, who love their work, know the raw materials and collaborate exclusively with trusted and certified suppliers. Here, in one artistic perfumery it is possible to have the same type of experience with perfumes and many personal care products! Those who enter this type of boutique want to savor and make their own the excellence, in a quiet, elegant and reserved environment where trying on and choosing products themselves become a pleasure, being an integral part of an intense, exciting and engaging experience .
To understand artistic perfumery you have to experience it
It is useless to get around it: those who have never tried an artistic/niche perfume cannot understand the great difference in terms of value, cost and quality compared to the world of "simple" commercial perfumes. In order to justify a price that can even reach several hundred euros for a bottle that contains a third of the perfume and costs three times as much compared to a common commercial fragrance, you need to have desire, time and a lot of curiosity. It is necessary to ask questions and be followed by an expert and passionate person, capable of "telling" a perfume and the vision of whoever conceived it, created it with rare and exclusive essences and bottled it.
How many commercial brands that bear the names or surnames of the most famous stylists of the twentieth century can boast the over 260 years of history and perfume tradition of the English maison Creed, founded in London in 1760? Which cosmetic produced by large multinationals can boast a list of pure and selected ingredients such as those of creams and Höbe Pergh, formulated with the prodigious medicinal herbs cultivated for centuries on the Asiago plateau? You already know the answers.
Who enters the door of a artistic perfumery is transported into an actual reality alternative, in which craftsmanship, luxury, pride, raw materials, presentation, courage and creativity prevail over that flattening of fragrances, packages and styles that has characterized commercial perfumery for years and which, unfortunately, has transformed the art of perfumery into yet another industrial "assembly line".
Ottaviano, the artistic perfumery par excellence
Ottaviano Parfums et Beauté is a artistic perfumery founded in 2008 by Andrea Ottaviano. It can boast four refined boutiques in Piedmont (located in the historic centers of Biella, Borgomanero, Novara and Vercelli) and an immense online store, which ships niche products throughout Italy and as many as 28 European countries. The stores are treated in detail, furnished with taste and passion and managed by highly specialized personnel. Inside Ottaviano there is no place for counterfeit products, equivalents, testers illegally sold to the public or cheesy and inflated brands: from day one, the perfumery collaborates only with the official distributors of the most prestigious international brands or, in the case of young and ultra-niche brands directly with the producers. Among the most famous names that yes alternanot regularly featured since Ottaviano you can find Creed, Floris London, ETRO Milan, Nasomatto, Montale, Diptyque, Culti Milano, Byredo, Dr. Vranjes Firenze, Fragonard, Jo Malone London, Kilian Paris, Nobile 1942, Mancera, Orto Parisi, Tom Ford, Tauer and many others.
In addition to assisting and "pampering" customers in each boutique, the staff of Ottaviano offers a convenient free service of personalized advice online to satisfy the requests of people from all over Italy. Anyone can get advice, ask questions and learn more about the characteristics of any product for sale by Ottaviano via email, WhatsApp, telephone or video call, just as if you were physically in a store (therefore, without obligation). In addition, given that having someone "tell about a perfume" is understandably not enough, visitors to the online store www.ottavianogroup.com they can buy one or more hand-made samples of the fragrances in the catalog (refundable in case of purchase of the corresponding perfumes) or receive as many as five free with purchases over 30 euros.
Do you want to take the "big step" and venture out to discover the incredible world of artistic perfumery? Ottaviano Parfums et Beauté waiting for you!
