Apriori

Founded in 2016 in London, Apriori is known for its extraordinary collection of toothbrushes. At the end of 2019 Apriori he took an everyday object and redesigned it in a clear, simple and elegant way. SLIM by Apriori represents a departure from traditional oral hygiene products, obsessively focusing on the combination of effective cleaning, sustainability and surprising aesthetics. This toothbrush, developed in collaboration with dental specialists, was awarded a Red Dot Award in 2020 for the excellence of its design.