Darling
Darling, an Italian beauty brand, creates its line of sun products by emphasizing the combination of simple aesthetics, with attention to the smallest details, and the very high quality of its creations. Its corporate philosophy revolves around the concept of SPF, the famous English acronym indicating the sun protection factor ironically translated into "Stay Pretty Forever". This brand stands out in the world of niche cosmetics for the craftsmanship and quality of its products.
Find out more about the Darling brand
Darling, top-notch skin protection and care
Darling is an Italian suncare brand, founded in 2018 by Alberto Giacobazzi and Ilenia Gebennini. It was born with the intention of revolutionizing the use of solar products, combining protection and skin care in a single luxurious and pleasant experience. The brand's motto, "Stay Pretty Forever," reflects the mission to transform sun protection into a daily beauty ritual.
Philosophy and values
The brand stands out for a holistic approach to skin care. Each product is formulated to offer not only protection from the sun's rays (with the best filters currently in existence), but also anti-aging, hydrating and antioxidant benefits. The products are vegan, cruelty-free and dermatologically tested, designed to be safe for all skin types. Each cream is enriched with the unique scent of Tahitian Monoi, an exotic fragrance obtained from a blend of coconut oil and Tiaré flowers, which adds a touch of luxury to the sun care routine. Ingredients such as vitamin E, aloe vera and jojoba oil are chosen for their nourishing and regenerating properties. Darling is committed to transforming the application of sunscreen into a daily beauty ritual. For the maison, sun protection is not just a necessity, but a pleasure and a gesture of love for one's skin.
Design and aesthetics
Darling pays great attention to the design of its products, creating elegant and attractive packaging that reflects the essence of the brand. minimalist lines and pastel colors they not only make the products functional, but also desirable and perfect for sharing on social networks. This commitment to aesthetics transforms the daily use of solar into a moment of pleasure and style.
Commitment to sustainability
La sustainability is a fundamental pillar for the company. All packaging is fully recyclable and reflects the brand's commitment to a greener future. Darling firmly believes that it is possible to combine beauty and environmental responsibility, offering products that respect the environment without compromising on style or effectiveness.
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