I clean cosmetics (“clean”) are characterized by formulations free of ingredients potentially irritating or harmful to human health, such as phthalates, parabens, sulfates, SLS and SLES surfactants, silicones, dyes, mineral oils and artificial fragrances. Those who choose this type of product are particularly attentive to the impact that serums, creams, detergents, soaps or shampoos can have on the skin and prefer cosmetics as natural and delicate as possible, characterized by active ingredients that bring visible results without annoying (or even dangerous) unwanted effects.